﻿[HEADER]
Title=传统品牌
Description=你买下一个曾经很受欢迎的已经不存在的公司的品牌，它现今仍然承载着显著的品牌价值。 ^^你计划在市场上用他们的品牌推出一系列质量卓越的新产品。 ^^通过利用旧品牌，新产品将立即获得消费者的认可而不需要另行广告。 ^^（注意：在此局游戏中你不允许更改品牌策略。）
Difficulty Rating=110

[ENVIRONMENT]
Number of Cities=5
Your Start-up Capital=Very High 
Random Events=Occasional 
Game Starting Year=1990
Retail Store Type=Many
Technology Disruption=On
Stock Market=Yes
Alternative Stock Sim=Yes
Macro Economy Realism=High
Inflation=Inverse
Inflation Strength=Normal

[COMPETITORS]
Number of Competitors=20
Competitor Start-up Capital=Moderate  
Competitor Aggressiveness=Moderate  
Competitor Expertise Level=Moderate
Show Competitor Trade Secrets=Yes
AI Friendly Merger=No
Competence of Local Competitors=Moderate 

[IMPORTS]
Consumer Goods Seaports=2
Industrial Goods Seaports=2
Constant Import Supply=No
Import Quality=Moderate 

[SPECIAL RULES]
Fixed Brand Strategy=Corporate Brand 
Corporate Brand Rating=35, 35
// Initial corporate brand awareness and brand royalty ratings 

//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=增长困境
Goal Description=你打算通过产品多元化来发展公司。但你必须保证所有产品的质量，否则你的品牌忠诚度会降低。
Goal Achieved Text=辛苦了，恭喜，贵公司已成功实现增长，并带来了惊人的利润。

[SUBGOAL VALUES]
Number of product types being produced=10
Player Company Annual Revenue=300
Player Company Annual Profit=30

[SUBGOAL REWARDS] 
Score change=50
Personal Cash Change=10

//-------------------------------------------------------------------//

[SUBGOAL]
Goal Title=测试的极限
Goal Description=之前的成功，让你对扩展业务充满信心。但进一步实现产品多元化肯定会对你的品牌忠诚度产生负面影响。你这次能成功吗？产品忠诚度已经达到极限了吗？

Goal Achieved Text=66666！你违背了传统观点：企业品牌永远不能支持一个高度多元化的产品组合。
Parent Goal=Growth Dilemma

[SUBGOAL VALUES]
Number of product types being produced=20
Player Company Annual Revenue=600
Player Company Annual Profit=60

[SUBGOAL REWARDS] 
Score change=100
Personal Cash Change=30

//-------------------------------------------------------------------//

[MAIN GOAL]
Goal Title=传统品牌
Goal Description=你购买了一个已倒闭公司的品牌，它曾经是一个很受消费者欢迎的牌子，现在影响力依旧不减。你计划利用这个品牌退出一系列高品质产品，在没有广告的情况下立刻获得消费者的认可。（游戏中你将无法更改品牌策略）

Number of Game Years=50

[MAIN GOAL VALUES]
Player Company Annual Revenue=1000
Player Company Annual Profit=100

[MAIN GOAL REWARDS] 
Score change=200

//-------------------------------------------------------------------//

[CHALLENGE GAME]
Number of Game Years=30
Ranking Method=Score



